Health Start-up: A journaling & mood tracking app helping users build a grateful mindset.
The digital health market is booming, with consumers investing in products to enhance well-being in health, fitness, nutrition, appearance, and sleep.
I was tasked to conceptualise a wellness app and design its MVP dedicated to emerge as a health startup. The challenge resulted in a journaling and mood tracking app with a simple and fresh layout that users can navigate with ease. In continuation, I partnered with a company to bring it to fruition, introducing it to the app store.
MY ROLE
Research
UX/UI Design
Testing
TIMELINE
4 weeks
TOOLS
Figma
RESEARCH METHODS
Secondary Research
Competitive Analysis
Quantitative Research
COMPANY
Development w/ a digital company
"I really want to improve my mental health because this work-life balance is stressing me out. And honestly, I just can't seem to stick to any stress-relief techniques, no matter how hard I try."
- a busy career-oriented professional, Sept 2023
User Research
The research phase included:
Secondary research to get on overview of possible problems.
Competitive analysis of 4 health app key players: Headspace, Happify, Open, and Medito, to gain market insight and define our unique value proposition.
Analysis of 50 survey responses.
Key findings:
98%
experienced stress recently
79%
struggle to maintain stress relief habits
52%
practice gratitude without apps
12%
use wellness apps daily
most
wellness apps contain a lot of features
most
wellness apps focus on meditation
These insights led us to prioritize catering to a niche market to practice gratitude beyond the usual meditation apps with lots of features.
Ideation
The ideation phase consisted of:
Crazy 8s method to generate a diverse range of website feature ideas.
MoSCoW Method to prioritize these features, chosen by dot voting for speed and suitability for the project.
Evaluation of the chosen features aiganst our research insights and project goals.
MVP
These were the winning must have features for the MVP:
Journal prompts
to practice gratitude
Mood tracker
to manage and track stress
Onboarding
to personalize your profile and goals
Daily reminders
to cultivate the habit of journaling
Progress tracker
to stay motivated to use the app
Badges to unlock
to stay motivated to use the app
After finalizing the must-have features, we developed a User Flow to provide an overview of our solution.
We created wireframes for 13 screens, focusing on an intuitive flow throughout the onboarding process and within the main app. We started with Crazy 8s to sketch some low-fidelity ideas. By dot voting, we merged them into a mid-fidelity prototype, which we tested by conducting 3 interviews. I iterated the wireframes to a high-fidelity product by establishing brand attributes and, based on that, creating a moodboard.
Key iterations:
Choose a home screen.
Make it clear for the users if and where they have to click.
Make it clear for the users if a screen is scrollable.
Remove unnecessary onboarding questions for which the app doesn't provide a solution.
Conclusion
The insights from our quantitative research and the feedback gathered through user/usability testing greatly contributed to the creation of Bloom.
100%
Found the app intuitive to use
Indicating a low frustration rate.
75%
Would recommend the app
Psychologists, in particular, would recommend using this app to help their clients track their moods.
Key lessons:
I underestimated the challenge of finding survey participants in a short time, resulting in fewer responses than we had hoped for. In the future, I will better assess the possibilities beforehand.
Improved communication and understanding within the team dramatically enhanced problem-solving speed.
I learned that refined prototyping skills, including appropriate interactions, make all the difference in making a prototype look and feel real.
I learned the importance of using font sizes of at least 16px on mobile devices for better readability.
Next, the app will be tested with 5-10 users for 7-14 days. Simultaneously, monetization strategies will be explored to ensure sustained profitability. This will refine the app process and pave the way for a successful market launch.
YEAR
2023/24
RESEARCH TEAM
Dorottya Szalai
Jorge Cruz
Karolina Ligeza
Get in touch.
Let's connect.
michele.dekker@gmail.com
© Design & Framer made | Michèle Dekker 2024
Get in touch.
Let's connect.
© Design & Framer.com | Michèle Dekker 2024
A journaling & mood tracking app
helping users build a grateful mindset.
The digital health market is booming, with consumers investing in products to enhance well-being in health, fitness, nutrition, appearance, and sleep.
I was tasked to conceptualise a wellness app and design its MVP dedicated to emerge as a health startup. The challenge resulted in a journaling and mood tracking app with a simple and fresh layout that users can navigate with ease. In continuation, I partnered with a company to bring it to fruition, introducing it to the app store.
MY ROLE
Product Design
Competitive Analysis
Behavioural Research
Problem Defining
Testing
COMPANY
Project from Ironhack Bootcamp
Development in with a digital company
"I really want to improve my mental health because this work-life balance is stressing me out. And honestly, I just can't seem to stick to any stress-relief techniques, no matter how hard I try."
- a busy career-oriented professional, Sept 2023
User Research
The causes of stress are usually the factors of novelty, unpredictability, threats to one's own ego and loss of control.
Most wellness apps on the market are focused on meditation and/or have a lot of features.
98%
experienced stress
recently
79%
struggle to maintain stress relief habits
52%
practice gratitude without apps
12%
use wellness apps daily
0%
use wellness apps more than 30 min
0%
use wellness apps more than 30 min
MVP
Journal prompts
to practice gratitude
Mood tracker
to manage and track stress
Onboarding
to personalize your profile and goals
Daily reminders
to cultivate the habit of journaling
Progress tracker
to stay motivated to use the app
Badges to unlock
to stay motivated to use the app
I selected the above must have features for the MVP based on survey results. They indicate an opportunity to cater to a niche market beyond the usual meditation and breathing focus found in existing wellness apps.
Conclusion
The insights from our quantitative research and the feedback gathered through user/usability testing greatly contributed to the creation of Bloom.
100%
Found the app intuitive to use
Indicating a low frustration rate.
75%
Would recommend the app
Psychologists, in particular, would recommend using this app to help their clients track their moods.
Next, the app will be tested with 5-10 users for 7-14 days. Simultaneously, monetization strategies will be explored to ensure sustained profitability. This will refine the app process and pave the way for a successful market launch.
YEAR
2023/24
RESEARCH TEAM
Dorottya Szalai
Jorge Cruz
Karolina Ligeza
A journaling & mood tracking app
helping users build a grateful mindset.
The digital health market is booming, with consumers investing in products to enhance well-being in health, fitness, nutrition, appearance, and sleep.
I was tasked to conceptualise a wellness app and design its MVP dedicated to emerge as a health startup. The challenge resulted in a journaling and mood tracking app with a simple and fresh layout that users can navigate with ease. In continuation, I partnered with a company to bring it to fruition, introducing it to the app store.
MY ROLE
Research
UX/UI Design
Testing
TIMELINE
4 weeks
TOOLS
Figma
COMPANY
Development w/ a digital company
"I really want to improve my mental health because this work-life balance is stressing me out. And honestly, I just can't seem to stick to any stress-relief techniques, no matter how hard I try."
- a busy career-oriented professional, Sept 2023
User Research
The causes of stress are usually the factors of novelty, unpredictability, threats to one's own ego and loss of control.
Most wellness apps on the market are focused on meditation and/or have a lot of features.
98%
experienced stress recently
79%
struggle to maintain stress relief habits
52%
practice gratitude without apps
12%
use wellness apps daily
0%
use wellness apps more than 30 min
MVP
Journal prompts
to practice gratitude
Mood tracker
to manage and track stress
Onboarding
to personalize your profile and goals
Daily reminders
to cultivate the habit of journaling
Progress tracker
to stay motivated to use the app
Badges to unlock
to stay motivated to use the app
I selected the above must have features for the MVP based on survey results. They indicate an opportunity to cater to a niche market beyond the usual meditation and breathing focus found in existing wellness apps.
Conclusion
The insights from our quantitative research and the feedback gathered through user/usability testing greatly contributed to the creation of Bloom.
100%
Found the app intuitive to use
Indicating a low frustration rate.
75%
Would recommend the app
Psychologists, in particular, would recommend using this app to help their clients track their moods.
Next, the app will be tested with 5-10 users for 7-14 days. Simultaneously, monetization strategies will be explored to ensure sustained profitability. This will refine the app process and pave the way for a successful market launch.
YEAR
2023/24
RESEARCH TEAM
Dorottya Szalai
Jorge Cruz
Karolina Ligeza
Get in touch.
© Design & Framer.com | Michèle Dekker 2024
Get in touch.
© Design & Framer.com | Michèle Dekker 2024